An Instagram Sensation
If you’re familiar with Simon Porte Jacquemus, you’ll know that this French designer is not only a fashion icon thanks to his incredible designs, but he’s also a social media superstar. The Jacquemas Instagram page is often used to showcase hilarious memes, photoshopped images, and fun pictures that break up the product promotion. It’s through this Instagram feed that we were introduced to the oversized bag meme.
The Wicker Bag
In fact, they first brought this meme to life when they posted a picture of a giant Le Grand Panier Soleil wicker bag on a model – one of their most popular designs. While some wondered if this amazingly large bag had actually been created, people soon discovered that this was the work of Virginia Rolle, an Italian graphic designer.
More Relaxed, Less Snobbish
To begin with, Rolle saw a picture of an oversized bag online and assumed herself that it had been digitally enhanced to be bigger – but it really had been created that way. She wondered how other iconic bags would look if they were made into larger-than-life versions of themselves, which is why she began to play with the likes of Jacquemus’ bag. Since then, she has used her skills to make fashion “more relaxed and less snobbish.”
In short, this oversized bags trend is both a meme and real life – and that’s why we love it.