Rihanna is the kind of woman who just can’t be tamed. That’s why we love her so much. If someone says that she can’t do something, she makes it her mission to prove them wrong and become an international success. She has done just that with her music career, and she’s even made waves as a fashion and beauty mogul. Yes, her Fenty brand has brought some of the latest and greatest cosmetics and lingerie into our lives – but Rihanna doesn’t plan on stopping anytime soon. This is everything you need to know about her brand new fashion brand.
What Will The Brand Be Called?
To create her new fashion brand, Rihanna is teaming up with LVMH. This multinational conglomerate company has subsidiaries in the likes of Louis Vuitton, Sephora, Christian Dior, and Rihanna’s Fendi brand. For this, though, they will help launch Rihanna’s brand from the ground up, which is something they have not done since 1987. They will provide vital resources, connections, knowledge, and a huge portion of money to launch this from the ground. But what will it be called? It’s believed that the new brand will be called Project Loud France. It’s reported that this is a hint towards her famous album entitled “Loud.”
What Will Be Included In The Brand?
It seems as though Rihanna is going all out for Project Loud France. She isn’t restricting herself to clothing alone and has decided to launch various projects and categories underneath one giant umbrella. While her clothes will take up a huge portion of this brand, she will also design and manage the sale of accessories, homeware, office supplies, technology and gadgets, and gardenware. Although we don’t know a huge amount about these products, many believe we saw our first glimpse into what we can expect when Rihanna debuted a pair of Fenty sunglasses in January 2019.
When Will It Launch?
While there’s no official date on when Project Loud France will launch, we do know that they are in the later stages of development. Both Rihanna and LVMH have pooled in millions of dollars into the project, and they have even hired staff to keep the ball rolling. They were able to poach these staff members from the likes of Celine and Louis Vuitton to make sure the whole thing runs smoothly.
We can’t wait to see what Rihanna pulls out of the bag!