Zendaya Was Announced as the New Face Of Valentino

To no one’s surprise, Zendaya managed to score big once again. First, she dropped her iconic ESSENCE 50th Collectors spread and just days after that, the actress from the teen drama Euphoria announced that she would now become the new face of the famous luxury fashion house – Valentino.

Pierpaolo Piccioli Said Zendaya Both Embodies and Represents the Values of Valentino

Zendaya Modelling for Valentino's Roman Stud Accessories
Zendaya Was Announced as the New Face Of Valentino

Pierpaolo Piccioli is the current creative director of Valentino and he has been hard at work helping the brand re-emerge on the market. He contributed greatly to the efforts of the fashion house while also keeping the tried and true moments of the label’s aesthetic. According to him, Zendaya was chosen as the new face for Valentino because she embodied and represented both what Valentino is and what it stands for.

Piccioli also stated that Zendaya was a powerful and fierce young woman who could use her talents and work to express herself, as well as her values and her generation. The decision to make her the face of Valentino is in line with Piccioli’s goal to make the brand more inclusive and in sync with the times while keeping its storied codes.

Zendaya Recently Received Her First Emmy Award

Zendaya Modelling for Valentino's Roman Stud Accessories
Zendaya Was Announced as the New Face Of Valentino

Zendaya’s most recent achievement was during the 2020 virtual awards season when she received her first Emmy. At the ceremony, she was awarded Outstanding Lead Actress in a Drama Series for Euphoria. The event was significant because she also made history by becoming the youngest woman to get Best Actress in a Drama Series. The drama is about a 17-year-old drug addict called Rue and follows her story after she gets out of rehab. Rue is portrayed brilliantly by Zendaya and the show became a big hit in its first season.

Regarding her new role as the face of Valentino, Zendaya said she was honored and excited to begin an amazing collaboration with Pierpaolo and the rest of the Valentino family. This is not the first time the young actress enters the fashion and beauty industry. She is the face of a women’s fragrance and has designed collections for Tommy Hilfiger and her own line.