Although there’s no doubt about the fact that the online world has governed the human race for a few decades already, the ongoing pandemic has made us rely on the digital realm even more. Yes, even in the world of fashion. While London Fashion Week has always been a physical event that saw models, designers, and fashionistas fly in from across the globe to be there in person, this year London Fashion Week went digital – and it was certainly a triumph. This is everything we learned.
It Does Work
Perhaps the biggest thing we learned from the first digital London Fashion Week is the fact that it does work. While we don’t think that every fashion week from now on will be online, this event showed us that it’s still just as wonderful. Designers were able to showcase their work no matter where they were in the world, online discussions were able to take place between those looking to make their mark, and fashion fans were still able to embrace new trends and styles.
You Can See Now, And Buy Now
One of the perks of hosting a digital fashion week is that London Fashion Week wanted to promote a ‘See Now, Buy Now’ way of purchasing designers’ clothes. This meant that those watching at home could head online and buy what they could see strutting down the runway immediately, allowing for more profit for the designers in question. In this case, many designers donated a portion of these profits to charities close to their hearts.
It Opened Discussions
With less time worrying about hair, makeup, and backstage drama, the digital London Fashion week opened up discussions between those who wouldn’t normally be heard during these events. For example, the Mayor of London and the editor-in-chief of Vogue started off the event with their discussion on politics, environmental issues, structural inequality, and much more.
Are digital Fashion Weeks the future?