Every once in a while, a designer comes along and turns the fashion world on its head. Anifa Mvuemba’s Hanifa has shown to be one such disruptor when earlier this year it made an innovative decision to host a fashion show virtually. As other brands were scrambling to respond to yearly trends with their seasonal presentations, Hanifa used silhouettes of 3D models on a virtual runway and created a one-of-a-kind production that soon went viral.
Anifa Mvuemba, Founder of Hanifa, Has Been Interested in 3D Concepts for Years
The founder of Hanifa is Anifa Mvuemba, and it was her idea to use the 3D approach for the fashion show. She shared in a video series that her interest in 3D concepts for virtual events was from a few years back. Apparently, the global events of this year showed Mvuemba that she has enough time to do a virtual fashion show. She also shared that the experience took her back to the moments in her career where she was more passionate and that it had a lot to do with how much she was enjoying the process and ignoring what others thought about it.
Mvuemba also said that she used the 3D approach not merely out of necessity but also because that would get more people to focus on her new designs. Another important upside of the project is that the designer could highlight inclusivity with the different body types she could use for her virtual models.
Mvuemba Made Sure the Clothing Looked Like the Actual Product
The founder of Hanifa said she had two main goals for her virtual fashion show. One was to have everyone focused on the garments, and the other was to have every single woman watching the show to see themselves in the clothing. Also, the designer was very careful to make sure that everything looked exactly like the actual sample and product.
Anifa Mvuemba says she makes apparel for women who are so confident in themselves they can walk into a room and speak volumes with just their clothing. She strives to challenge the industry to examine its definition of size inclusivity and says that she, many of her friends, and many of the women in the world have curves, and it is only right for her to portray and highlight this in her show.