The start of 2019 has seen a shift in terms of digital media. Once known as the giants of online journalism, the likes of Buzzfeed and Huffington Post have announced that they are getting rid of huge numbers of their staff and changing the way they run their business. In fact, more and more online publications are putting themselves behind paywalls and forcing readers to pay for their content. In times of such uncertainty, it might surprise you to learn that a new online magazine is being launched for fashion professionals, and to start with, it will be completely free.
Conde Nast International
In terms of online and physical publications, it’s safe to say that Conde Nast reigns supreme. This mass media company has built up a huge reputation for itself over the years and has provided the world with some of the greatest magazines in existence. Yes, this company owns the likes of Vogue, New Yorker, GQ, Vanity Fair, Architectural Digest, and that’s just the start of their empire. Yet, the head honchos in this company will soon be adding a new addition to their list, as they are in the process of launching a brand new magazine.
This new online magazine will be called Vogue Business and has been in the works for a huge amount of time. While the concept has been years in the making, those behind the project have spent the last eight months testing and ironing out kinks in their idea to make it the best possible place for fashion professionals. It will be released as a bi-weekly newsletter, and provide information, entertainment, and general news about the fashion world for those who are serious about the business. Considering Vogue is one of the biggest names in fashion, we don’t think they’ll have any problems gaining the attention of readers.
Free For The Moment
Considering most mass media companies are going through intense financial losses in today’s climate, it’s surprising to hear that Vogue Business will at first be free. While it builds up a following and loyal collection of readers, the newsletter will be available for anyone and everyone to read. Once it establishes itself more, it will then be transformed into a paid model for the company to continue stirring a profit.
Vogue Business will be with us soon and will be edited by fashion and editing expert, Lauren Indvik.