On September 16th, Victoria Beckham took to London to celebrate the tenth anniversary of her brand. She hosted a show at her flagship store on Dover Street and, before and after the event, took the time to unveil some new designs from her latest collection.
In the build-up to the event, the designer got back inside a shopping bag like she did for the iconic 2008 Marc Jacobs campaign photographed by Juergen Teller. This time, Victoria slipped inside a shopping bag with her own name on it and the picture, used for her first brand campaign, has been printed on a birthday T-shirt that will unquestionably fly off the shelves.
The show offers customers the chance to buy a limited-edition collection including new versions of the Eva clutch and Eva pump, which Beckham models in the advertising campaign. The compact bag with double chain will be available in lilac and red suede, as well as the hazel-hued bag. The white Evas seen peeping out of the carrier bag will come in lilac with VB monogrammed soles.
The 10th anniversary also revealed a new range of fashion jewelry, including a brass whistle pendant necklace, a red leather bracelet, and a chunky brass signet ring. All items are hand-crafted in Italy and embossed with a discreet “VB”. It can’t be a Victoria brand without the addition of signature shades, also handmade in Italy. Two pairs of large Bevelled square sunnies are available in black acetate and tortoiseshell frames with graduated lenses.
At her show on Sunday, Victoria proved that she loves to wear her own clothes and she flaunted her latest style experiment, the split front, flared trouser. The sky blue pants were complimented nicely by her bright red handbag, both from her own label. She wore a sharply tailored blazer, with a similar colored body, and strappy sandals. For her final bow, Beckham swapped her blue trousers for a black version. She was accompanied to the show by her husband and four children, whom she kissed as she concluded the show.